The Labyrinth Museum


The Labyrinth Museum

Design Academy Eindhoven

Research/Art Direction/Writing


What can the Casino, a capitalistic institution by nature, bring to the Museum in different ways of communication, promotion, and consumer behaviour? What kind of hybrid institution emerges in the space between Museum and Casino? Who does it serve and what might be its guiding principles and core values? How can we imagine the ‘Musino’ possibility? How does it look like?

As the word implies, The ‘Musino’ possibility is focused on looking, learning and analysing the similarities and differences between Casinos and Museums. Setting up these two apparently quite different types of organizations in relation to one another is a way to test out their mission, values and effects in and on society. By looking at each organization in the light of the other, questions of design, architecture, education, entertainment and manipulation emerged from this speculative fiction.

The Labyrinth Museum arose through a primary and secondary research into design/architecture languages and while considering case-studies on visual identity used in both of these institutions.

The Labyrinth Museum is the leading museum for interactive education. Since its foundation in 1974, the museum compiled multiple adjustments towards the improvement of the initial model. Strongly inspired by the casino lifestyle, a social, communal space, where the art world can be shared through pedagogic methodologies with a sense of surprise. Through a fictional circular economy, the experience is designed to encourage the visitor to participate in any event possible. Our extraordinary curatorial team offers every week the unexpected, presenting distinct events such as exhibitions, lectures, workshops, movie sessions, concerts, and each night a prime event that is accessible to all ages. Additionally, The Labyrinth Museum is connected to multiple universities around the world, stimulating young graduates to participate in satellite projects through the research centre.

  1. Research, Design, Art Direction
    Pedro Lobo

  2. Tutors

    Bas van Beek 
    Charles Esche

  3. Format

    Identity Manual, 297 x 420 mm
    3D Models, 1080 x 1920 px